The post promotes FDS’s approach to public speaking. The 10 core principles FDS proposes revolve around understanding the need for the topic at hand, emphasizing on building knowledge, safety, security, learning lessons, and recognizing industry trends. The need should make sense to the receiver, and they should be part of the journey. FDS’s focus is on freedom, not fear, and personal/professional development. They offer a program called ‘Dojo’, which provides training support and assists individuals in identifying areas of improvement. Subscribers could potentially achieve a ‘Black Belt’ in public speaking.